Hong Kong Product Innovation Seminar

Boots Centre for Innovation recently hosted its first Product Innovation Seminar in Hong Kong. We deliberately selected Hong Kong for the initial Product Innovation Seminar as Hong Kong has specific advantages as a location:

• Its trading expertise is unrivalled and boasts the status as the 11th largest trading economy in the world
• Hong Kong offers an established gateway to partnerships throughout Asia.
• Boots Centre for Innovation hoped to benefit in particular from the Far East's rich history in health care and traditional remedies.

Over 120 delegates from 78 companies were invited to represent numerous specialist areas in the health & beauty sectors. Over 60 of these companies were given the coveted opportunity to pitch their ideas to key members of the Boots Senior Management team and Boots Centre for Innovation staff.

We are delighted to announce that we are currently progressing with around 20 of the concepts presented.

We would like to thank Citibank and International Business Wales for their support and co-sponsorship of this magnificent event. We would also like to thank the Hong Kong Trade and Development Council and the British Chamber for their assistance with delegate selection.

The enormous success in Hong Kong has ensured that many similar seminars have been endorsed for venues around the world in 2008. So watch this space for more information….