The very latest baby products
Baby is an important category for us, and with over 700,000 births in the UK each year our goal is to ensure each of our customers loves being a parent and at Boots we want to provide the very latest products and innovation to help with the development of every new born baby.
We understand that new parents and parents-to-be embark on an accelerated learning curve and the trusted brand that is Boots is perfectly placed to help and guide them through pregnancy, birth and parenthood.
To ensure we are providing the best possible solutions for our customers we are continuously looking for innovative new products which could form part of the Boots Brand Baby portfolio. To keep up with customer demand we are actively looking for innovative products and new technologies in the following 3 areas:
1. Breastfeeding—Innovation Needs
We are looking for new products which help mums through all aspects of breastfeeding, right from their initial comfort concerns to monitoring how much milk they are feeding their baby, recording times for feeds, and analysing the nutrient content of the breast milk. We are looking for products which offer people benefits above and beyond what is already available on the market today.
Whilst open to receiving submissions across a variety of applications, we are particularly interested in:
- Products which aid the comfort of breastfeeding
- Products which monitor the amount of milk the baby has been given and analyse the nutritional content to indicate whether this is giving the baby what they need. This product could also record feeding times and suggest when the next feed should be given.
2. Sleep—Innovation Needs
When you talk to mums, sleep is one of the biggest concerns. We are looking for new products which help mums and babies to enjoy their first few years together by enabling them to get the right amount of sleep. We are looking for products which offer people benefits above and beyond what is already available on the market today.
Whilst open to receiving submissions across a variety of applications, we are particularly interested in :
- Products which monitor how much sleep the baby has had and when to put them down to encourage a healthy routine
- Products which enable mums to relax and sleep at all times of the day/night.
3. Feeding on the go—Innovation Needs
Mums are often very busy and need to feed their babies away from home. We would like to find products that make this as easy as possible for mums and other carers so that their daily routine runs smoothly. We are looking for products which offer people benefits above and beyond what is already available on the market today.
Whilst open to receiving submissions across a variety of applications, we are particularly interested in:
- Products which are truly ‘non spill’ as we know that this is a key unmet need yet many products which claim this, don’t meet the customers expectations
- Products which are quick and easy to use and clean i.e. can be used in the microwave and dishwasher
- Products which are differentiated vs our competitors offer i.e new materials and shapes
If you feel you can help with a new product or piece of technology for any of the above areas, please feel free to submit your idea here.
We are looking for products or technologies that are finished or that are 6 – 12 months from being available to the market place. Unfortunately we are not interested in ‘concept only’ opportunities.
