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Key Consumer Needs

Improve digestive health, particularly issues related to stress, poor diet and obesity

Consumer Needs Person Key insight:
Obesity on the rise, 1 in 5 classed as obese
Hectic lifestyles causing stress which can affects our digestive health
1 in 4 people in UK experience digestive problems once or twice a week

Key require
ments:

Alternative approaches that eradicate,minimise or identify the predisposition to digestive disorders and the onset of an episode
Next generation dietary supplements or aids




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