As one of the UK's leading brands of insect repellent Repel has helped millions of people protect themselves against insect bites and stings. Yet, as with all our ranges, we are always looking to make further improvements.

In March 2010 we launched Boots Pharmaceuticals Repel Natural. It contains Citrepel75®, a natural and renewable resource derived from plants. This is scientifically proven to provide effective protection from mosquitoes, midges, horseflies, gnats, ticks and sandflies.

To achieve the performance expected of any ingredient for Boots Pharmaceuticals, we collaborated with a small and innovative company which had developed a process to extract the most effective levels of the plant's active ingredient. This gave the supplier access to a wider market and enabled Repel to access a differentiated technology.

Repel then worked in conjunction with the world's leading authority on insect biology to conduct thorough product testing. This independent assessment used some of the industry's toughest testing protocols to ensure Repel Natural provides effective protection from insect bites and stings.

Since its launch Repel Natural has fast grown in popularity, reflecting the public's desire for naturally-based products that are truly effective.